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September 9th, 2025 – Beloeil, Quebec: DBCM is proud to announce an important leadership update that reflects our continued commitment to delivering exceptional customer experiences and driving innovation across Canada. This includes the ongoing promotion and support of both the Demers and Crestline ambulance brands. Effective September 1, 2025, Mr. Marcel Fortin will assume the role of Director of Ambulance Sales for Canada.
This newly created position is a strategic step forward in enhancing customer engagement, streamlining sales operations, and ensuring seamless coordination from initial quotation through to final delivery.
Marcel brings a distinguished track record of leadership and operational excellence across both Canadian and U.S. markets. Fully bilingual in French and English, he is well-positioned to serve our diverse customer base across the country. His experience includes managing national accounts, leading strategic initiatives, and consistently driving market growth.
In this role, Marcel will oversee all aspects of ambulance sales across Canada, including leadership of the sales teams in Beloeil and Saskatoon. His responsibilities will encompass market intelligence, lead generation, quoting, deal closure, and full quote-to-order fulfillment. He will also lead a team of Regional Sales Managers and Sales Administration professionals, ensuring accurate forecasting, contract management, and timely delivery of customer orders.
Beyond his sales leadership responsibilities, Marcel will serve as a key advocate for our customers, ensuring their voice is actively represented in our product development roadmap, production communications flow, and organizational alignment throughout the entire lifecycle of our vehicles and customer relationships.
Marcel will report directly to Scott Sawatsky as Vice President of Sales & Marketing, and he will remain actively engaged in supporting Marcel and his team. Working in close partnership with our Operations and Customer Care teams, this alignment ensures a unified approach across departments. It also reinforces our commitment to keeping the voice of the customer at the heart of our strategy, strengthening our commitment to be your supplier of choice.
Thank you for your continued trust and partnership.
